Team - John Montesi
Towards the end of his career as a professional skater, former New Deal pro John Montesi decided to stay within the industry, and in 1997 opened West Side skate shop. Going on 12 years, the two shops are packed to the gills with gear, and with a team strong enough to release legit skate videos, West Side is an integral part of the Florida scene.
What made you decide to open a shop in the first place?
My pro career was getting to its end and there were no core skate shops in my area so it made sense. It’s all I know so I figured ‘why not open a shop and make skateboarding better in my area?’
TWB: How’s business this year compared to last year?
Slower, but we are trying to buy smarter and make cuts where they are needed to keep expenses down to a minimum.
TWB: Have you noticed a change in the past few months?
The two months before the election were like a graveyard, but it is starting to seem a little better—Christmas will tell all.
TWB: Which brands do well in the Tarpon Springs?
Nike, Sole Tech, Lakai, Girl, Chocolate, and Baker are the strong ones this year.
TWB: How do events, like contests or demos, help with the shop’s business?
A lot. Not only do you show the skateboard community you are down and care about skateboarding, but you give the kids things to do in what they love. They can win a contest or go and get a free shirt at the product toss or meet their favorite pro at an autograph signing.
TWB: How close is the closest skatepark? How does it help with business?
About 45 minutes away is the SkatePark Of Tampa. We work together to support the skateboarding in our area, so it is good!
TWB: Approximately how big is your core group of customers?
I would say three-quarters of my business is core.
John is featured in this months issue of Skateboarder Magazine in the Lost and Found section.
Click the above picture to peep the interview or just come in and spend that lunch money on a new magazine.
-Skateboarder 2008
John had an interview in the newest issue of Focus Skate Magazine. Click the images below to view each page.
-Focus 2008
Children of the Sun from John Montesi on Vimeo.
Da Deal is Dead from John Montesi on Vimeo.
Useless Wooden Toys from John Montesi on Vimeo.
full video
John’s Back Yard Hip got some coverage this month in the most recent issue of FTK. Get your copy of FTK for free at ftkmag.com
